Simona Cattaneo, chief marketing officer of Klein’s fragrance license holder, Coty Luxury, echoed Simons’s sentiments in the same interview: “We are obsessed with Obsession, but more than this, it’s the memory of past love…It’s this huge, huge love story between Mario and Kate that’s represented in the original…Mario used to say he was so in love and obsessed with photographing Kate Moss.” A longtime muse for the brand, Moss’s face has helped Klein secure a stronghold on the billion-dollar fragrance industry for the past 20-plus years. If one thing summed up Calvin Klein for us visually, it was Mario Sorrenti’s Obsession campaign with Kate Moss,” said the designer in an interview today with WWD. “I suppose you could say we were obsessed with Obsession. For Simons, Obsessed was one of the first non-fashion CK projects at the top of his to-do list.
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